LATEST PROJECTS
Feature Ideation on VR application
• Create a situational analysis of the market and evaluate our current position through a Strategic Characterization Matrix
• Utilizing a Strength-Weakness Matrix of your choice map out the current strengths and weaknesses of the product
• Suggest a feature(s) to improve the Scapic editor. Describe the vision of the feature(s) you want to develop and how you would measure its success
• Identify potential capitalization options and create a pricing strategy for the Scapic Editor
• Assume that the next release of the product needs to have a Payment Layer added to it i.e. we start to charge our users on a SaaS model. Develop a user story map for this version of the release that includes a release roadmap and create a detailed user flow that covers the features of the first release for the design and development team. Walk us through the entire process and tell us how you will manage this product release?
• Pick three user stories you would develop first from your user story map and write BDD styled detailed specifications
• Identify potential competitors for Scapic and give a comparison table
Digital Procurement Transformation
You are the product manager in charge of a company, where the entire procurement process is managed over emails and spreadsheets. You are responsible for digitally transforming the whole process.
What do you have to do-
• Identify if there is a business problem- if yes, articulate the business problem
• Research if there are similar solutions in the market
• If you were a CEO of the company, would you invest in building a software to solve the business problem
• As a product manager you have to design a software that should include a
o End to end process diagram ( ppt or refer to www.lucidchart.com)
o Outline the features and respective priorities
o Wireframes for the product
o Differentiators of the product
• Outline the assumptions made if any,
You are the product manager in charge of a SaaS mapping platform, MapMakers. Currently, it has global coverage with terrain, road, elevation and satellite imagery data and a routing API. You have existing clients such as food/retail companies such as KFC, Pizza chains where you load the client’s location data and present them to their customers. The sales team has pitched your product to hotel chains like Hilton, Weston, Sheraton. However today these prospects do not see the value in your product given there are similar options, i.e. Google/Bing maps which are very cheap and robust, and the MapMakers product currently does not have any competitive advantages. The executives at MapMakers wants to displace Google/Bing out of those accounts with a differentiated product offering.
Assuming that I am working as a Product Manager for Meru Cabs, I have conducted a competitor analysis of the cab market to improve my understanding of the industry.
Fitness App Product Artifacts
You’re a PM at a startup StayFit (hypothetical), which is yet to be launched. With the emerging market and the growing number of potential users, the CEO has asked you to create various product artifacts of the target user segment. How would you go about this entire process of creating personas and plotting user journey maps for them?
Goibibo wants to launch a feature which allows the user to book a hotel for hours and not in days as per their need. As a Product Manager I did the user research, Target market identification & study, surveys & user interviews, created Wireframe, Prototype & RoadMap, identified success metrics & User stories which are documented as per the Product specification document
Product Analytics Dashboard
You have recently joined as Product Manager-Analytics in a fast growing SaaS startup. One of your first jobs is to build a web based dashboard that will track the relevant metrics across the lifecycle of the product. For this you need to first identify the relevant metrics that you will track for the different stages and then build a wireframe for the dashboard which will help track all these metrics.
Suppose you want to build a money manager app similar to Walnut, which would track expenses of users and help them manage money. List down the problem statement (in one line) which you are trying to solve for users?
Funnel Analysis Walnut App
You work for an online SaaS company (personal expense management like Walnut or Mint.com) as a PM. The number of users visiting the website is quite large but the final conversion rate is quite low. You feel creating a funnel and analyzing it will help you find out why users are dropping off. Create a blueprint of the funnel and mention how you will analyse the same to improve conversions.
Contextual Inquiry Linkedin
Suppose you are a product manager at LinkedIn. Conduct contextual inquiry with at least two people (on LinkedIn website).
Assume that you are a product manager at a furniture rental company. Conduct a survey to understand user needs/demands in furniture rental space.
Suppose you’re working as a PM at DoToday, a startup working on a next-gen to-do list and task management app. You want to launch the smartphone app, for Android and iOS. You understand that the app functionality would be the same for both of these, and hence you only want to focus on sketching it out. As the sole product manager working on this app, you have a few ideas regarding the design and functionality that you’d want to incorporate.
As a product manager at an eCommerce company, identify the User journey map for a customer who wants to Buy a Camera & discover all the touch points possible so that we can enhance the user shopping experience
As the PM at a startup working on a next-gen to-do list and task management app, you have decided to develop the web version based on the current mobile version. So you need to develop wireframes for the layout of your web app. Once you have your wireframe, you also need to develop a prototype by adding interactivity to your wireframe.
You are a product manager at Zomato. To release features like ideation, design, implementation, testing and deployment. And you have 3-4 features like rate/review restaurant, filters for search, online ordering, etc. in line for next releases. Write a Medium post on how you would go about the development of these features using the Agile methodology, incremental and iterative way of development.
let’s try creating a roadmap for Instamojo, on-demand payments and e-commerce platform. Let’s say you are a product manager at Instamojo and want to create a RoadMap for 2019 and comparing how far it came from 2014.
Suppose you’re developing a travel app, and currently you are working on the ‘Book a Flight’ feature. Analyse products like MakeMyTrip, Goibibo and ClearTrip to get an idea about the feature and its functionalities. Identify epics or user stories and create a product backlog of the same on Trello.
You are a Product manager at a FinTech startup & you have to analyse the product adoption lifecycle for Mobile wallets in India
Snapdeal would like to increase the number of recharges done through the Mobile recharge option in the menu. As the product manager, you think that users are not able to relate Snapdeal with mobile recharge and end up using other apps for this service. Ideally, you would want to build an ecosystem where Snapdeal users use other services on this platform; for instance, recharge or booking an Uber.
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